LinkedIn is a social networking website for people in professional occupations. It is mainly used for professional networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries and territories. The site is available in 20 languages.
Why a LinkedIn company page?
Company Pages connect your business with millions of professionals.It’s the centralized location where millions of LinkedIn members can stay in the loop on your company news, products & services, business opportunities, and job openings. Easily post status updates, stay top of mind with your followers, build up product/service recommendations, and promote career opportunities through your LinkedIn Company Page.
Some tips for LinkedIn Company Page success
1. Adobe: Highlight your Brands with Showcase Pages
Adobe created showcase pages for Adobe Creative Cloud and Adobe Marketing Cloud to allow for customized messaging and engagement with their unique audience segments.
2. Apple One: Stand out Using Images and Rich Media
Apple One helps their content pop by including eye-catching imagery. Including with your updates is a great way to boost comments
3. Commonwealth Bank: Involve your Audience by Posting a Question
Commonwealth Bank engages their followers by asking thoughtful question. Be sure to keep it a two-way conversation by responding back to those who comment.
5. Dell: Don’t Bury the Lead
Dell immediately grabs their followers’ attention by starting posts with interesting facts. Company updates with snappy intros catch the eye and get better engagement.
6. HubSpot: Sponsor your Best Content
HubSpot uses Sponsored updates to drive qualified, targeted leads. Try promoting your best offers and content alongside organic content.
7. Four Seasons Hotels & Resorts: Show and Tell
Four Seasons Hotels & Resorts lets its brand shine with fun videos. Engage members directly in the feed sharing a Youtube video.
8. Kellogg: Show off your Company Culture
Kellogg Company shows off its company’s culture by sharing. Use updates to share honors your company has received.
9. Marketplace Home Mortgage: Provide Expert Tips & Insights
Marketplace Home Mortgage shares quick tips and insights that are relevant for their home buyer audience. Post updates that spotlight your industry expertise.
10. Mashable: Share Snackable, Valuable Content
Mashable hits the sweet spot by sharing content that is both high qualities. Yet quick to consume. Keep your posts bite-sized to drive high engagement.
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Please contact us for free quotation and consultation.
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